Words matter, your choice of words can have a profound impact on the outcome.
We love to speak OUR language the language of tech and engineering. Our language is complex and full of unique terms, it is a beautiful language that no one outside of tech understands.
We must ask ourselves why we would speak tech talk to
non-technical people. This is like trying to speak Sanskrit to a person who
doesn’t speak Sanskrit. We need subtitles or translators because our language
is not helping to get the message across to our users. We bitch and moan they
are not doing what we told them to do and that’s why we got breached, but we
are failing to realize we told them in a language that to them sounds like
Charlie Browns parents.
Our language is full of $50 dollar words, acronyms, negative
and aggressive words, complex words that require a novels worth of information
to put into context.
If we hope to fix what is broken, to do more with less, to
increase security, to reduce risk and make an ethical sale or two along the way,
then we need to find a way to communicate that resonates with every person. Simple
and understandable, easy to connect with and internalize, relatable and
personal these are the corner stones of effective communication.
This and much more tonight on the Security Shit Show with Chris,
Evan and me
10pm central, 9pm mountain
No comments:
Post a Comment